From Tokyo to Sydney international retailers Uniqlo launch their new spring summer 2014 collection in conjunction with the opening of the new Sydney concept store. Uniqlo LifeWear is about versatile clothing that can stand alone or work in combination with any other brand. With help from Uniqlo ambassadors, lifegaurd Bruce ‘Hoppo’ Hopkins, actor Claudia Karvan, chef Donato Toce, singer Gossling and blogger Margaret Zhang, each renowned for their own significant professional achievements and style, help to launch this innovative, functional and affordable LifeWear. Having worked with Uniqlo for the past seven years internationally, its fantastic that it’s now available here in Australia.
Check out the behind the scenes video and campaign images we filmed in Sydney for the new Uniqlo LifeWear spring summer campaign !
Photography – Maciek Kobielski
Art Direction – Paper Stone Scissors
Styling – Mark Vassallo
Makeup – Linda Jefferyes
Hair – Alan White
Videography – Dominic Locher
Ambassadors – Bruce Hopkins, Claudia Karvan, Donato Toce, Gossling, Margaret Zhang