The new Emporio Armani Fall / Winter 2014 -15 advertising campaign was shot on location in Ireland by one of my favourite photographers, Boo George. He puts Emporio Armani back in the driving seat when it comes to modernism and youthful sophistication. The evening after, the night before, comes to mind as the story unfolds. The soft subtle moonlight and the beauty of the sea in winter, paint a picture of unity and harmony between the characters. This is an astonishingly great video that injects incredible amounts of cool back into the Emporio brand and the birth of something new for the Armani movement. It leaves me looking forward to what is yet to come. Bravo Giorgio!!