Leading Sydney hair colourist Jaye Edwards continues his drive forward with the release of the haircare range JAYE. The founder of Australia’s most innovative and successful salon group, EdwardsAndCo. Jaye’spersonal approach & asthetic to hair in salon, design and relaxed education style has cemented his spot at the forefront of the international hair industry. Perfecting the iconic Australian sun kissed look, creamiest of blondes and richest of brunettes, he has created a social media following rivelled by the worlds best influencers. Look out for Jaye Edwards across all media platforms, his portfolio speaks volumes.